User blog comment:JakePT/BioWare's New Game/@comment-1691295-20111212075131

"Our studio was founded earlier this year and we became part of the BioWare label this summer." http://au.pc.ign.com/articles/121/1214474p1.html

That says quite a lot, clearly it was only put under the BioWare brand for commercial/organisational reasons, as opposed to BioWare actually having any initiative in creating this game as a BioWare title with all the associated trappings (Story, Choice, RPG etc.).

Also from that interview, I can't stand reading or listening to anything Ray Muzyka says anymore. It's all sounds so disgustingly 'PR', like something right out of a press release written and revised by marketing goons.

"Our vision at BioWare is to create, deliver and evolve the most emotionally engaging games in the world – this works across multiple genres. We can achieve that vision in different genres and on different platforms, whether they be PC games like Command and Conquer: Generals 2, HD console or PC titles like Mass Effect or Dragon Age, traditional MMOs like Star Wars: The Old Republic, on social networks, or play-for-free MMOs like Warhammer: Wrath of Heroes on PC, or on mobile phones and tablets."
 * gag*