User blog comment:Teugene/Mass Effect 3 at the E3/@comment-737801-20110531035148/@comment-69.144.238.157-20110531044715

It's all about risking fans and risking money. The developers risk it by making it available for only x-box, causing a great many to buy or rent the console, making more money in the long run, or not making it but still making huge bucks on the xbox version.

So, what Microsoft is having Epic Games say: Buy an xbox.