User blog comment:JakePT/Mass Effect 3 Revealed at Videogame Awards/@comment-1691295-20101207005837

So a new barcode leads to an image of a red herring.

Am I the only one who thinks this whole thing is completely stupid now? There's no point giving hints if they're going to be so unintelligible that they only make sense after the announcement!

They're not hints at all really, just a tease. Marketing bull basically.