User blog comment:JakePT/Oh, you thought it was just the figures? Ha!/@comment-1786741-20120125220933/@comment-1691295-20120126052240

In retrospect, apart from the Blackstorm/Terminus exclusive stuff, ME2 had a fantastic DLC set up. A nice chunk of free content for people who bought the game new for a while, and then same fantastic story based DLC on a regular basis.

Now it's just getting worse and worse, day 1 paid DLC, tonnes of promotional stuff restricted by region and platform, convoluted retailer exclusive DLC. Terrible.

Almost forgot the Dr Pepper stuff, which was made considerable worse by the dearth of equipment in the main game. If the main game had substantially more equipment (as ME3 damn well better) then it would have been fine.