User blog comment:Kaloneous/Mass Effect 3 Ending DLC Denied and PAX/@comment-743796-20120319235413/@comment-4614261-20120320000715

They didn't want to give anything away because they wanted to see how others would react to the ending. Which makes no sense. If someone's drowning, you don't hold the lifeboat and say "We'll wait and see if someone else falls overboard, first!"