User blog comment:Commdor/Vote for ME3's Female Shepard/@comment-1509034-20110727203453/@comment-1221773-20110727205426

The winner of this contest will also be featured on the ME3 Collector's Edition tin and in marketing leading to ME3's release. In that sense, "there can be only one!" BioWare could probably include all six designs in ME3 with the push of a button, but then the contest wouldn't matter as much. There's got to be something at stake, otherwise why bother?