User blog comment:ItsAlwaysSunnyInIllium/Not Happy with Bioware (Arrival)/@comment-1886172-20110322220749/@comment-1691295-20110323025454

Prepare? Prepare for what?

You do realise that Arrival comes out on the 29th, and stays out. It's not going to disappear on the 30th and it's not like all sales after the first couple of days suddenly don't count and don't make them any money.

If anything it gives people less time to forget about it. I'm sure there's a small number of people who see a trailer, think "That looks cool, I'm going to get that! Oh, it's not out yet", and that's the last of it for them.

'Fans' seem to have this bizarre idea that marketing materials are a product. In some ways they are, I like trailers as much, if not more, than the next guy, but all it is is an advertisement.

Another thing, I'd wager big money that 90% of the people who actually watch trailers for DLC were going to buy it anyway.