User blog comment:Kaloneous/Mass Effect 3 Ending DLC Denied and PAX/@comment-4043223-20120320222237/@comment-4614261-20120320231937

Okay, so I had a spike of rage. Sorry about that. I just want to know Bioware's reason for all this PR hush hush, wink wink, stuff. I mean...Here's the reality. Copies of ME3 are being returned en masse by the day, people are solemnly swearing off a company that openly lied to them, and even accounts of the Old Republic are being canned because of this controversy. None of this is good for Bioware.

Does it stifle their creative freedom? Yes. But here's the thing. Bioware is a business in the entertainment industry. Meaning their job is not to be artistically creative, it's to entertain people. And you do that by giving them what they want. Bioware did not do that. So it's clear why people are upset, and why they want change. It's understandable. Mass Effect did not give what they want.

So Bioware's only hope to survive now is to do what they're supposed to. Give fans what they want to be entertained. They are still not doing this. Where is the logic to that?