User blog comment:JakePT/EA Gamescom Conference Streaming Live/@comment-737801-20100817164606

Also just to note, I would hate exclusive packs for armor and weapons for the different versions, I have no misgivings about Pre-Order bonuses, or what's left of them. But mission packs for one console, I would be livid about that.

As to audience, yes I can see that, don't get me wrong, however it just strikes me as odd they release a game for the 360 and PC on the same day, then a year later a PS3 version.