User blog comment:JakePT/EA Gamescom Conference Streaming Live/@comment-1691295-20100817141859

Apparently their format is 10 game makers showing off their stuff. I'm assuming BioWare is one of these, so it seems like a Shadow Broker release date would fit very well in this format. While I couldn't see random EA stooge #2 announcing a relatively small DLC pack, I can see a BioWare rep doing it.