User blog comment:The Milkman/Indoctrination: You're Doing It Wrong/@comment-1958269-20120620191345/@comment-2076032-20120622104318

Actually, on the topic of false advertising, as I've been saying from the start, it's a matter of perspective, and the only perspective that is going to claim false advertising is one that has developed an emotional bias due to their hatred of the ending. This is not a bad thing, but it results in a cognitive dissonance that disables your ability to maintain an objective point of view of the case. The precedent has now been legally set, and as I've been saying to many indignantly stubborn and upset souls on the Internet thus far, the ruling absolutely rejects false advertising.

http://www.mcvuk.com/news/read/asa-rejects-mass-effect-3-ending-complaints/097922

This ruling will set a precedent for any other claims of false advertising brought against EA and BioWare, and there really was not case to begin with.