User blog comment:The Milkman/The Writing of the Ending/@comment-5038903-20120530155321/@comment-4237253-20120530161913

Yeah, but they only made the EC because they caved in to pressure from the community. You can't give them credit for something they don't want to make.

It may not have come down to BioWare just getting greedy though. It could be any number of variations of greed. EA is too short-sighted to understand that delaying games such as Mass Effect 3 is a worthy investment in the long run. Now people are swearing off the franchise, BioWare, and in some cases, EA. That's bad for business.