User blog comment:Der Schreiber/Mass Effect Action Figures - Now with exclusive DLC?!/@comment-1221773-20120123040431

The figures and sets are now available on the BioWare Store site. The descriptions for each of the figures state:

"This product contains a code that can be redeemed for a downloadable content pack for Mass Effect 3 multi-player. It is slightly randomized during the registration and could include powerful new weapons and new characters. The pack could also include character boosters, weapon modifications, and weapon upgrades to make your multi-player squad stronger. (Only supported on XBox360 and PC.)".

This is the first time I can say that I'm truly disappointed in BioWare. According to Kotaku it could cost as much as $271 to collect all the DLC, probably more since what you get is randomized.