User blog comment:JakePT/Oh, you thought it was just the figures? Ha!/@comment-1221773-20120124212445/@comment-1691295-20120124213202

I don't think it's necessarily the retailers. Based on posts from Priestly it seems that regional EA divisions are doing things their own way. That includes making their own deals with the retailers for these sorts of things.

By the looks of it Mr Priestly is never well informed about these sorts of things.