User blog comment:Kaloneous/Mass Effect 3 Ending DLC Denied and PAX/@comment-4043223-20120410185235/@comment-4043223-20120410224703

This video from Tasteful, Understated Nerdrage: Additional Clarity and Closure, makes a valid point towards the end and suggestes that bioware and EA completely rework their PR from the ground up.
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And to be quite honest I am surprised at the lengths EA are going to for some positive PR but all this everything they do seems to be damaging themselves more then anything the gamers/fans/customers are doing. It doesn't surprise me though and their viral marketing stuff has already been spotted by a few different gaming sies.
 * Link.