User blog comment:Der Schreiber/Mass Effect Action Figures - Now with exclusive DLC?!/@comment-1221773-20120123040431/@comment-1341687-20120207182444

It may be randomized, but it will most likely keep track of what you already have since it is redeemed through social. Meaning that while you may know which one you want, you may have to pay the max amount of money to get it.