User blog comment:Kaloneous/Mass Effect 3 Ending DLC Denied and PAX/@comment-4916217-20120316175100/@comment-4043223-20120316194106

I hate the milking of series like this. It only hurts the brand in my opinion but businesses see a brand as something that is established and they don't want to have to work on building up one from scratch again. But if BioWare end the ME sereis on a high note, fans would always see BW as the RPG company, the ones that brought us the epic series like DA and ME. How amnay of us have bought a game simply because it was BioWare making it!? Because we knew they were to be trusted n giving us an epic gaming experience. They still have regardless of the ending or whether they are changed but (IMO) this situation can either hurt the brand/series/business of BioWare or it can firmly establish them as the apex of RPG in the gaming industry. I am willing to wait and see what they have to tell us but I still think everyone who can, should leave their thoughts on the ending in the bioware thread mentioned throughout the comments.