User blog comment:The Milkman/BioWare's Lies/@comment-1732218-20120509231726/@comment-4237253-20120510044409

You touched a good point Alex. When I beat ME2, I went right back into it. For all of Febuary and March, all I played was Mass Effect 2 and 3. That all ended when I beat Mass Effect 3. No matter what you think about the ending, that says something.

When we beat Mass Effect 1, we kept playing.

When we beat Mass Effect 2, we kept playing even more.

When we beat Mass Effect 3, we stopped playing. We no longer had a desire to play, because there was no point. BioWare effectively ruined their own game, hell, their own trilogy.