User blog comment:ItsAlwaysSunnyInIllium/Not Happy with Bioware (Arrival)/@comment-69.207.23.137-20110322225924/@comment-217683-20110323002118

But they also don't try to keep most DLC's under wraps until release, do they? Remember, we only started learning anything about Arrival thanks to an accident. They seem to be following a bit of an unconventional strategy with Arrival.