User blog comment:JakePT/Oh, you thought it was just the figures? Ha!/@comment-1441235-20120126224103/@comment-737801-20120126225413

I forgot about that demo, I'll play it tomorrow, but Raymorn's comment is exactly right. EA/BioWare are attaching DLC to literally everything for ME3. I understand that it's the "Epic Conclusion" and all that, but still, they could back down. I mean, packet of ME3 peanuts doesn’t need a DLC code. No wait, "don't give the mercs ideas".