User blog:Der Schreiber/Mass Effect Action Figures - Now with exclusive DLC?!

Just noticed a new thread on the ME messageboards which brought up a new bit of news. Apparently the new lot of Mass Efect action figures (and newly reissued old set) will come with DLC.

Not only that, DLC that is exclusive to the particular figure.

According to the description:

"MASS EFFECT FIGURES - SERIES 01, 02 - SETS, SINGLES The Mass Effect figures are once again up for pre-order, with Big Fish taking over where DC Direct left off. Both Series 01 and Series 02 are available again, with the sets of four going for $67.99 each ($12 off MSRP), and singles of all eight figures listed at $17.99 each. The upcoming shipment will also include bonuses - each character includes updated photos, character bio, storyline, and logo, and is packaged with Mass Effect 3 branding. Each has a pack-in card and bonus downloadable in-game content, which is exclusive and different for each character."

http://www.bigbadtoystore.com/bbts/product.aspx?product=DCC11281&mode=retail

What do you guys think about this? It would be a minimum of 8 pieces of DLC that would be exlusive to the toys which are about 18-20 USD each.