User blog comment:Mexican215/Yes another ME3 ending blog..Why ME3 shouldn't be the end of Shepard/@comment-4085370-20130221220435/@comment-1786741-20130223030444

I will admit, Microsoft is guilty with milking Halo in terms of Halo Wars and ODST. The first wasn't even a Halo game at first and the latter was originally intended as an expansion pack to 3. However, just because they're using the same protagonist doesn't make it milking. In previous Halo games, Chief was a rather silent and un-emotional protagonist. In Halo 4 and the new trilogy, they wanted to show the more human side of Chief that was featured in the books. It would be insulting if they simply ignored Chief and the prospect of Cortana's rampancy after Halo 3's legendary ending. It would also be a bit confusing if they gave each of the new three games a different subtitle. By keeping the number, they're showing that it's still connected to the original 3 games and that these new games are still connected to each other.