User blog comment:JakePT/Mass Effect 3 to be Revealed at VGA Awards?/@comment-1691295-20101117133301/@comment-1691295-20101117140612

I really hope not, and I doubt it, otherwise why have BioWare develop it?

I don't think it's necessarily a CoD/MoH clone, the design is clearly somewhat futuristic, though not as much as Mass Effect.