User blog comment:Raymorn/Bioware Co-Founder Dr. Ray Muzyka Speaks Out/@comment-2250460-20120321231102/@comment-4043223-20120322002715

Let's say the Indoctrination Theory is true, and that Bioware planned from the beginning that they would use this as an opportunity to SELL the true ending as DLC. They probably knew they would be criticized by fans and some talking heads for inventing an arguably insidious new method of selling new content, but were willing to take that risk. What they didn't anticipate was a strong uprising amongst their loyal fans demanding a new ending, and that any new ending released would be seen as capitulation to fan demands. As a result of this new wrinkle, a number of their colleagues in the industry (both developers like Ken Levine and journalists like those at Kotaku and IGN) would in turn demand that Bioware maintain the ending in order to avoid setting what they see as a bad precedent. Now, if Bioware follows through with their original plan and release the true ending, they are stuck between a rock and a hard place. Do they keep their plan under wraps, and earn the scorn of their colleagues for supposedly setting a bad precedent, or formally admit to everyone what was planned and stick with their original risk?