User blog comment:JakePT/Mass Effect 3 to be Revealed at VGA Awards?/@comment-1221773-20101117204546

I'm going to go ahead and say this new game isn't Mass Effect-related. Aside from the arguable appearance of the Incisor, there's I nothing I see which looks ME-like. The barcodes BioWare leaked don't help that idea either.

I've read a suggestion that this may be related to BioWare's long-dead mech game, "Shattered Steel". Might be a reboot or prequel or something.