User blog comment:Markurion/A better ME3 endings/@comment-2228120-20120721155613/@comment-24174486-20120725015759

"Yes, my choices made a difference throughout the majority of the game, but are suddenly ignored during the ending, and the only thing taken into account was my war assets"

And your War Assets are based on... drum roll please... your choices!

Do a playthrough where you make bad choice after bad choice after bad choice, and see how much the endgame changes based on low EMS.

"And I don't hate EA because of the last ten minutes, it's their business tactics and general ability to turn almost every good game company they get their hands on into rather mediocre game developing machines"

Electronic Arts is the biggest Western video game publisher, according to Wikipedia. I would think that would be a little difficult if their games were "mediocre".