User blog comment:Commdor/BioWare Reveals ME2 PS3 Content Details/@comment-737801-20101106044543/@comment-2088100-20101106110228

Something else to consider: Right now ME2 $20 new for both the 360 and PC (at Best Buy, anyway). Kasumi, Overlord, and LotSB cost a grand total of $24 when you add it all up. So as a new customer, right now, I could get everything in the PS3 package (sans the mysterious 6-hour mission and the catch-up interactive comic) for $44 dollars. I paid $50 for ME2, plus the $24 for those paid DLC packs. You probably paid $60 dollars for ME2 plus however much you paid for each of those DLC packages. Are you similarly upset that the price for ME2 has dropped so much? This is exactly the same thing.

Bundling of the DLCs in the PS3 release isn't "free" at all. They're just extra content to make it so they can sell the game at $60 dollars again. Just like with GOTY editions.