User blog comment:JakePT/Oh, you thought it was just the figures? Ha!/@comment-1441235-20120126224103/@comment-3228423-20120126232000

It's a cross-promotional thing; people who play the KoA demo gets free stuff for ME3 while people who play the ME3 demo get stuff for KoA.

Besides, playing the demo for KoA showed that it's not a bad game, it just needs a few bugs fixed is all... >.>