User blog comment:Kaloneous/Mass Effect 3 Ending DLC Denied and PAX/@comment-25305799-20120319193735

That's exactly what they were hoping for. Outcry about the ending so that they had an excuse to sell us the real ending for﻿ another $10-15 on top of the original $60 or more if you bought the special addition.

Think fallout 3 and Bethesda.