User blog comment:Der Schreiber/Casey Hudson Comments on ME3 Ending/@comment-4916217-20120319003159

No company would phase out a product that is as popular as Mass Effect. It's not the end of the series. Ending the Mass Effect series would be the end of BioWare. Yes, they make other games, but they are known because of Mass Effect. The "ending" wasn't really an ending. It was a dream by Shepard. The screen has those black "dream edges". It was the ending of one trilogy, but also the beginning of a new trilogy. I do not know how BioWare will pull this off, but they will find a way to transition into the next part of the series.