User blog comment:Der Schreiber/Mass Effect Action Figures - Now with exclusive DLC?!/@comment-1221773-20120112011903/@comment-72.222.161.176-20120114095451

it also says code redeem deadline jan 31 2012, and seeing as the only dlc before then (as it currently stands) people will be able to get for ME3 is in the kingdoms of amalur demo, i doubt the info on dr.pepper's site is still current