User blog comment:Bronzey/Details of apparent next ME2 DLC pack - "Arrival"/@comment-1900300-20110304134136

Dragon age 2 is coming out with a card telling them "The Arrival has begun" and provides a code. Persumaly this refers to the DLC or, less likely, it is for ME3. The site that shows this is http://www.strategyinformer.com/news/11294/dragon-age-ii-unboxing-reveals-mass-effect-3-arrival-dlc