Well in the article linked below from IGN, they try and sort it out. There are bits that are serious, funny, and just plain, IMO, eyeball rolling. Anyway, they talk with EA's COO Peter Moore about it and he gives some reactions.

I just figured I should share.

Article on IGN: http://www.ign.com/articles/2012/06/14/why-do-people-hate-ea

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